Whoopi Goldberg’s endorsement costs Bud Light $20 billion.

Bud Light is now dealing with the damaging effects of recent controversial endorsements, most notably the one by TV star Whoopi Goldberg, which have been bad for public relations and made Bud Light look bad.

The relationship with Goldberg has apparently gone bad, as the beer giant is said to be losing as much as $20 billion because of it. This is a huge number that has shocked both industry experts and loyal customers.

Celebrity endorsements have been a key part of advertising for a long time. They are a way to tap into the fans of well-known people and give a brand a sense of status and fame. But in a culture that is very divided, these positions can be dangerously hard to predict, as Bud Light is learning to its disadvantage.

Whoopi Goldberg, an award-winning actor and co-host of ABC’s talk show “The View,” has come out in support of Bud Light, which has been getting a lot of bad press lately. The reaction started when a transgender influencer named Dylan Mulvaney was used in a controversial marketing effort for Bud Light. This made a large number of their customers angry. Some people liked the move because they thought it was a good example of brand harmony, but a big part of Bud Light’s core audience didn’t like it. This led to calls to boycott the popular beer brand.

Bud Light tried to stop the growing number of people who didn’t agree with them by getting the support of Goldberg, a well-liked person who is known for her open socialist views. The goal was clear: use Goldberg’s fame to fix the brand’s image and make up for lost ground. But this plan seems to have gone horribly wrong.

Instead of helping Bud Light get back on its feet, Goldberg’s backing seems to have made the brand’s already bad situation even worse. Bud Light lost $20 billion because of what happened, which shows that the company’s marketing choices were very far from what its customers wanted and expected.